We are the strategic UK PR partner for Boots.  Working closely with other marketing partners (in-store comms, ATL,  loyalty), we are responsible for developing and implementing creative and effective communications campaigns across all elements of the business: 

  • Health services (e.g. opticians and hearing care);
  • Own-brands (e.g. No7, Seventeen, Soltan)
  • Lifestyle moments (e.g. Christmas and Mother’s Day) 

We also manage their consumer press office as well as manage social and digital activities including influencer partnership, content production and community management.

Red Play
18 May
RT @FrockMeImFamous: Copper cocktails and fusion style food... The way to my heart! 😍🙈❤️ Tonight's dinner experienc@108Garagege! #GotItOnGu…
Red Life
12 May
We're wishing the amazing Nesli a very happy birthday today! Doesn't she look like the dancing lady emoji?! 💃�
Perena Barrett

Perena Barrett

Deputy MD - Consumer (Life)

Perena is an insights driven, intuitive PR professional with more than 15 years experience in developing and executing creative, strategic campaigns across consumer health, public education and beauty markets.