We are the strategic UK PR partner for Boots.  Working closely with other marketing partners (in-store comms, ATL,  loyalty), we are responsible for developing and implementing creative and effective communications campaigns across all elements of the business: 

  • Health services (e.g. opticians and hearing care);
  • Own-brands (e.g. No7, Seventeen, Soltan)
  • Lifestyle moments (e.g. Christmas and Mother’s Day) 

We also manage their consumer press office as well as manage social and digital activities including influencer partnership, content production and community management.

Red Play
17 Jul
RT @BetterPlayUK: Great afternoon with Ryan Giggs chatting about the People's Award! Vote for the nominees online now at…
Red Life
07 Jul
*DOG IN THE OFFICE ALERT*We're welcoming little Willow to the Life office today! She's available for cuddles and wa…
07 Jul
Big smiles (and a couple of sore heads) this morning after celebrating wins for @LifeAtRed & @RedHealth at last night's @CxHealth awards!
Perena Barrett

Perena Barrett

Deputy MD - Consumer (Life)

Perena is an insights driven, intuitive PR professional with more than 15 years experience in developing and executing creative, strategic campaigns across consumer health, public education and beauty markets.