“Can a feminist love fillers?” was the question at the centre of a lively debate created by Red Consultancy for Allergan.
Based Allergan research that found women feel judged for having treatments, we set out to open up a conversation about women’s attitudes towards beauty choices and how this impacts the way they perceive themselves, and are perceived by others.
We sourced and managed high profile media figures to debate the issue: Sarah Vine (Daily Mail columnist and co-founder of Get The Gloss), Bryony Gordon (author and Telegraph columnist), Polly Vernon (author of Hot Feminist), Claire Coleman (editor and journalist) and Aesthetics Practitioner Alison Telfer,
The event was held in partnership with Cosmetic Executive Woman and attended by 100 guests from the cosmetic industry and media including Harper’s Bazaar, Tatler, Stylist, Hello and Daily Mail.
To further support the event, we continued the conversation via a Twitter chat hosted by THIRTY PLUS, reaching 185,000 accounts with over 2.3 million impressions of the hashtag. One of Allergan’s aesthetic experts joined in to answer specific medical questions.
We also co-ordinated radio interviews with national, BBC and commercial stations with spokespeople Sarah Vine and Alison Telfer.