The increasing need for specialism in consumer campaigning is reflected in our two sharply contrasting units: Life and Play.
Life focuses on beauty, well-being, food and nutrition, consumer health, parenting, household and interiors, charity and public sector. Play specialises in leisure and lifestyle including drinks, sport, travel, mobile technology and home entertainment.
Our work here is driven by a commitment to creating behavioural change - activity which leads to a measurable, positive impact for our clients. A stellar client list includes Boots, Aldi, Nestle, McDonald’s, Johnson & Johnson, Allergan, RNLI and Centrepoint.
We’re lucky enough to do incredibly varied campaigns – from award-winning social experiments and fantastical consumer experiences to creating a wide range of content for owned channels alongside solid media and blogger relations campaigns.
Emphasis is also placed on expertise: both in terms of articulating client expertise as well as harnessing the knowledge of third party experts. This expertise is complemented by the testimonials of consumers to create campaigns which give voices to real people's experiences.
Work coming out of Play is designed to engage and entertain. We have a neutral view on channel…we simply go where the consumer goes. We follow them; we lead them; we pop up and inspire them. We work collaboratively with other agency disciplines to activate the 'big idea' in planning and execution.
Campaigns run at a UK, European and global level for a varied client list including Activision, Emirates, McDonald's, Heathrow, Adobe, TomTom, Molson Coors and Samsung.
Our team blends a classic newsroom mentality with wider experience of how to influence the consumer - film, sponsorship, events, talent, on-street behaviour, online community.