14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Trainline, Europe's leading independent train ticket retailer and train travel app, has launched a UK rail industry first – the first ever train ticket price predictor.
Available in the Trainline app, the new tool uses historical pricing tends from billions of customer journey searches to predict when Advance ticket prices will increase to help passengers save time and money.
We managed media outreach around the launch, including pre-briefings and assets under embargo and utilising our strong media relationships, to secure over 400 pieces of coverage within one day. Among the coverage were well-messaged pieces in The Sun, Mail Online and Daily Mirror.