12 Sep 2017
UK rail first
Last weekend saw legendary racing star Guy Martin team up with TrustFord for the inaugural TrustFord Soap Box Derby.
Taking place at the world famous Hillsborough International Oyster Festival in Northern Ireland, 38 teams got behind the wheel for a chance to win fantastic prizes including a Ford minibus worth over £25,000. Guy Martin – who handily has the Guinness World Record for the fastest soap box at 87mph – was part of the judging panel who awarded winners across a number of different categories.
Working alongside the organisers of the festival and their chosen charity partners, Clubs for Young People, TrustFord and Red Consultancy created an exciting event for the local community which helped make the festival a bigger and better event. Red also secured a breadth of coverage across regional, broadcast and trade media before, during and post event.