17 Oct 2018
PR Week Awards accolade
Red Consultancy brought a unique eco-friendly café experience to London this week for eco-cleaning product producer Ecover.
To help show the value of putting plastics back into the recycling system and challenge the perception that ‘rubbish’ has no value, we created The Rubbish Café – a sustainable pop-up café experience with a twist - plastic rubbish was the only currency accepted.
For two days, almost 1,000 visitors flashed their plastic to enjoy a zero-waste menu created by eco-chef Tom Hunt whilst learning simple ways to reduce, reuse and recycle plastic.
The café also marked the launch of Ecover’s new washing-up liquid range which comes in a new 100% recycled and 100% recyclable bottle...the latest innovation from the eco-cleaning pioneers and their quest to help change the culture of using plastic as a disposable resource.
As well as creating the café, we led on all PR and influencer engagement including a launch event attracting over 60 media, influencers and stakeholders, generation of 80 editorial articles with a reach of 50 million plus extensive social reach with huge engagement.