17 Oct 2018
PR Week Awards accolade
Shiny Red, our specialist social and digital team, has been working with a mix of lifestyle and fitness influencers for McDonald’s Meals Under campaign.
This is the first time that McDonald’s has worked with these type of influencers to raise awareness of the 400 and 600 calorie meal bundles available…as well as shows people how easy they are to find on the self-serving digital kiosks in restaurants.
Instagram influencers Em Talks, Cocoa Chelsea and Life With Ivy Coco shared a range of Instagram Stories and Instagram posts highlighting their favourite bundles to their 185,000 collective followers.
The content received thousands of likes and 100% positive engagement with followers pleasantly surprised by these new additions and eager to try the bundles themselves!
You can see the bundles for yourself here...