12 Sep 2017
UK rail first
Red Consultancy is helping Nestle Cereals launch its new GoFree gluten-free Rice Pop and Coco Rice products.
The campaign launched at the Free From and Allergy Show in Kensington Olympia where thousands of people from the coeliac community were able to sample the cereals.
Next up is an exclusive series of gluten-free recipes from a renowned chef (watch this space!) as well as general media outreach to ensure that everyone who excludes gluten from their diet knows about this fantastic new breakfast choice.