10 Dec 2018
Transforming story time
Red Consultancy helped Emirates serve an ace at the recent Barclays ATP World Tour Finals.
To raise awareness of Emirates’ sponsorship of the ATP World Tour Finals, Red worked with the airline on creating new and exciting digital content that would reach and engage tennis fans throughout the tournament week.
A series of infographics were created to bring to life the connections between the airline and the sport, whilst the team also spent a week with the Emirates Cabin Crew at the iconic London O2 arena capturing content to share across Emirates’ global social channels. This included launching the first Emirates Instagram story for the event.
To further increase reach and excitement around the Emirates sponsorship presence, Red oversaw daily ticket giveaways across Emirates’ Twitter and Facebook channels where entrants were asked how they’d celebrate winning tickets to the tournament using the campaign hashtag #GameSetEmirates. Overall, the activity was well received with the competitions generating over a thousand entries and lots of interaction in the Fan Zone at the event.