12 Sep 2017
UK rail first
Red Consultancy transformed its office into a fun filled elephant’s picnic to showcase the new Spring/Summer mini club children’s clothing collection from Boots.
Media and bloggers (plus their children) were invited to breakfast and lunchtime sessions for an exclusive preview of the collection guided by Boot’s mini club experts who offered 1:1 briefings on the brand.
Red co-ordinated all logistics for the event, from event styling and entertainment through to securing attendees and the creation of media materials. The elephants picnic themed was inspired by elephant motifs used on items from the new collection.
The event has already generated coverage across social media with articles in forthcoming print media also secured.