14 Feb 2019
Is a Big Mac with bacon still a Big Mac?
Dorel, manufacturer of Maxi-Cosi and Quinny, has appointed Red Consultancy as its communications agency in the UK.
Dorel is a global leader in the nursery industry with a diverse range of brands featuring everything from car seats to pushchairs, learning development toys and beautiful family keepsakes.
Red’s remit involves product and brand communications, with the main focus on the Maxi-Cosi and Quinny brands. This will cover creative content creation, consumer and trade press relations as well as blogger & influencer outreach.
Nikki Bhogal, Dorel UK commented: “Red Consultancy proved to be a clear winner. We were so impressed in the pitch, not only because they have great experience in engaging with parents, but also a proven ability to generate tangible and meaningful results through cut-through creative splashes. We are very excited to have Red Consultancy on board and are looking forward to taking our PR activity to the next level.