12 Sep 2017
UK rail first
This week, the Cadogan Estate which spans 93 acres of the Royal Borough of Kensington and Chelsea played host to Chelsea in Bloom, the alternative festival of floral art in association with the RHS Chelsea Flower Show.
Now in its 11th year, the annual event saw almost 40 retailers compete to create stunning displays made of fresh flowers to transform the area into a floral paradise. This year’s flamboyant carnival theme immersed visitors in the excitement of Rio, ensuring Chelsea exploded with colour and was bursting with a party atmosphere.
Through a media relations campaign beginning in January – which included hosting an exclusive media preview to celebrate the event – Red Consultancy delivered substantial coverage in monthly glossy magazines, national newspapers and broadcast media.