12 Sep 2017
UK rail first
Ahead of the launch of Awakening, the first DLC pack for Call of Duty: Black Ops III, Red Consultancy hosted an exclusive preview event for celebrity fans of the game.
Over 70 celebrity gamers attended the event including footballers and Call of Duty ambassadors Hector Bellerin and Jay Rodriguez, grime star Lethal Bizzle, Olympian Reiss Beckford and BBC Sound of 2016 nominees Wstrn, Section Boyz and Loyle Carner.
Earlier in the day, 25 YouTubers from across Europe were also given the opportunity to get to grips with the new content.
Red Consultancy managed guests throughout the day, captured images and video content and hosted media interviews including a great piece of overnight coverage from the Mail Online.