17 Oct 2018
PR Week Awards accolade
Red Consultancy hosted a major pan-European influencer event to mark the launch of the latest DLC map pack for Call of Duty: Black Ops III.
‘Descent’ is the third DLC pack for the best-selling console video game and ahead of its launch earlier this month, Red created an exclusive event for 25 major YouTuber influencers from across Europe. They were able to view pre-release content and capture gameplay to take home and edit for their own videos.
Red organised all aspects of event from identifying the influencers and staging the event to managing the release of the YouTubers‘ content in a staggered structure to create noise around each map individually.
So far, 161 videos have been uploaded to YouTube with over 13 million views logged.