Beyond the Call of Duty

09 Nov 2015

Last week saw the global launch of Activision’s latest game, the highly-anticipated Call of Duty: Black Ops III.  Red Consultancy was there to ensure the UK launch delivered impactful media coverage and engaged social channels.

Red co-ordinated over 520 guests including media and celebrity and community influencers at an action-packed launch event culminating with a two hour livestream.

The core Call of Duty community who attended provided on stream appearances / support, social media amplification, media interview opportunities as well as vox-pops for our own event camera crew.

Social media output from the YouTuber attendance was huge in both the lead up to the livestream and during the night, all driving key messaging and the fun nature of the event.

National print and broadcast coverage was also secured though interviews with Call of Duty celebrity ambassadors and launch features pitched to key media titles.