24 May 2017
Four Red Consultancy campaigns have been shortlisted for this year’s AMEC Awards.
Organised by the International Association for Measurement and Evaluation of Communication, the awards recognise and celebrate exceptional work and accomplishments in putting research, measurement and analytics on the agenda.
The following campaigns are all shortlisted for the Most Effective Consumer PR Campaign Award:
Heathrow’s Guide to the UK
- Red’s warm and witty film featuring national treasure Stephen Fry introduced tourists to the idiosyncrasies and quirks of modern British life. It created a positive global conversation with Heathrow at the heart through blanket media coverage and social media buzz.
McDonald’s Better Play community football programme
- McDonald’s is committed to raising standards at grassroots football clubs and Red helped take its Better Play programme to new heights in 2015 by significantly increasing football participation, social engagement and media coverage.
Keeping the RNLI on the water
- The RNLI’s H2Only fund-raising initiative challenged people to drink only water for 10 days. Red’s campaign deployed a range of tactics, including opening London’s first ever water-only bar, to deliver mass awareness and a strong call to action which saw sign ups increase by 38%.
Yes to ‘carbs before Marbs’
- Red relaunched bread as the ultimate bikini food with the help of Georgia from The Only Way Is Essex. The campaign for the Federation of Bakers and Flour Advisory Bureau successfully challenged TOWIE’s famous pre-holiday mantra of ‘no carbs before Marbs’ and significantly changed opinions among the target audience of young women, making them feel more positive about eating bread.
Results are announced on June 16th.