10 Dec 2018
Transforming story time
It was a roasting day yesterday for our Aldi team...not the weather but ACTUAL roasting of turkey, rib of beef and Chateaubriand at the #AmazingAldiChristmas press preview show!
The team helped host over 200 media at the event which showcased Aldi’s festive food, drink and gift range with Aldi’s buying team also on hand to share their expert knowledge.
We were involved in every aspect of the event, from creating a Christmas look book and managing venue logistics and design, through to the production of media collateral and co-ordinating and hosting media attendees.
The event received a fantastic reaction from media and we’ve already started working with them to convert on-the-day conversations into coverage!